by Fred Perry
Fred Perry epitomizes what it means to be a successful heritage brand. Conceived in the 1940s by its British tennis champion namesake and Austrian soccer star Tibby Wegner, the label shot to fame with the very first sweatbands and then their iconic cotton pique polo. Over the years, Fred Perry has stuck to their roots and signature silhouettes while eagerly engaging new creatives and changing times. The Fred Perry two-button shirt has been an integral piece for various subcultures over the years, from Mods and Skinheads to Rude Boys and Britpop groups of the 90s. In collaboration with acclaimed Belgian designer Raf Simons, this color blocked shirt features two horiziontal cut and sew panels, signature laurel wreath embroidery at the chest and two front darts for an extra tailored fit.