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Lavenham Gilet

by Fred Perry

Fred Perry epitomizes what it means to be a successful heritage brand. Conceived in the 1940s by its British tennis champion namesake and Austrian soccer star Tibby Wegner, the label shot to fame with the very first sweatbands and then their iconic cotton pique polo. Over the years, Fred Perry has stuck to their roots and signature silhouettes while eagerly engaging new creatives and changing times. Made in England in collaboration with Lavenham, this gilet features diamond quilting, a ribbed hem and collar, Scottish Tartan lining from Marton Mills, hand warming pockets and laurel wreath embroidery in tonal threads at the chest.

Leather Patch Sweatshirt

by Todd Snyder

Just three years ago, seasoned menswear designer and innovator Todd Snyder began his eponymous line that continues to grow with renown. Committed to impeccable craftsmanship with a focus on military tailoring and a New York state of mind, Snyder shows no signs of letting up. A welcome twist on your classic pullover, this creamy ivory crewneck features tonal leather elbow patches for a touch of understated luxury. Also available in black and grey.

P55 Perfect Paisley Chino Pant

by Original Penguin

Inspired by founder Abbot Pederson’s chance encounter with a taxidermy penguin back in 1955, Penguin shot to fame mid-century with golf and polo shirts favored by the likes of Frank Sinatra, Dean Martin and Clint Eastwood. A revival in the early 2000s reinstated the label as a verified lifestyle brand that merges a rich heritage with contemporary needs. This washed cotton twill chino features an all-over micro paisley print. Also available in vintage indigo.

Twisted Yarn Sock

by Fred Perry

Fred Perry epitomizes what it means to be a successful heritage brand. Conceived in the 1940s by its British tennis champion namesake and Austrian soccer star Tibby Wegner, the label shot to fame with the very first sweatbands and then their iconic cotton pique polo. Over the years, Fred Perry has stuck to their roots and signature silhouettes while eagerly engaging new creatives and changing times. Inspired by traditional British hiking socks, these feature sturdy two-tone twisted yarn for a contemporary heathered effect.

Doon Chukka

by Florsheim

Milton Florsheim and his father, Sigmund, began making shoes in Chicago, Illinois back in 1892. From the start, the company championed expert craftsmanship, style, comfort and a commitment to the consumer. With those values in mind, Florsheim has grown to exemplify the American Dream and continues to flourish in the contemporary market. Ultra versatile and elegantly simple, this classic chukka will never go out of style. Details include a full leather upper, breathable moisture-wicking lining, fully cushioned footbed and lightweight EVA outsole with the Florsheim crest.

KNOWWEAR

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KNOWWEAR works with both established and emerging brands to bring products directly to consumers through a carefully crafted daily editorial experience.

Our team of stylists and photographers deliver a new, complete look each day. We make connections between brands and people. We aim to build a lasting relationship with our audience based on aesthetic consistency, stylistic relevance and sincere accessibility. 

KNOWWEAR is a project by KNOWUSE